- Majority within 20 to 24 years old
- Generally, monthly disposable income <$500
- Mainly students
- Genders of respondents evenly distributed
Showing posts with label Analysis. Show all posts
Showing posts with label Analysis. Show all posts
Sunday, October 18, 2009
Result Analysis II: Context
Context: Layout and Design
Most important factors:
1. Ease of Navigation
2. Clarity of Text
3. Minimalistic Layout
Least important factor:
1. Originality of blog design
Conclusions
- Youths prefer a simple, clutter-free and user friendly layout and design.
- Focus should be on layout and design above the improvement on the visual appeal of blogs.
Result Analysis III: Content
Content: Composition of Blogs
Most important factors:
1. 1. Current Information
2. 2. Transparency and Accuracy
3. 3. Topic of Post
Least important factor:
1. Personal Similarities with the blogger
Frequency of checking blogs
47% respondents check every other day
20% respondents check daily
What youths really want in a blog are:
- Genuine and Personal opinions
- Prefer Substance over Style
- High readership on product review
- Ideal frequency for blog update is ‘Every Other Day’ to encourage higher readership.
Content: Presentation of Post/Content
Preferred presentation style:
- - Rich in both Visuals and Text
- - Rich in Visuals
- - Descriptive Text
An attractive blog consists:
- Visuals such as pictures and graphics accompanied by appropriate commentary
- Describe without controversial or argumentative judgments
- Mostly descriptive writing or narration.
Content: Typology of Bloggers
Readers most influenced by:
1. - Friends
2. - Established Bloggers
Blogs are influential when they are written by:
Friends – reading from someone you know, gives the blog post higher credibility and truthfulness
Established Bloggers - share interesting news and experience as well as provide exclusive product reviews and information on the latest trends.
Result Analysis IV: Community
Community: Interactivity of Blogs
73% rates ability to interact on blog is important
Community: Mode of Sharing
Most Preferred – Comment Section
Least Preferred – Email
Split in Preference – Polls (25% - most preferred, 29% - least preferred)
What makes blog community unique to youths?
- Transcends beyond mainstream media because it provide readers opportunities to interact
- Brings readers with similar interest together
- Instantaneous and interactive responses are highly valued
- Avenues, like polls, allow readers to state preference but not voice opinions could be improved to allow sharing viewpoints
Result Analysis V: Commercial
Commercial: Purchasing impact of blogs
50% made short listed makes and models before attempting to read the blog
47% had a good recall on information provided from the blog.
50% of the respondents frequently purchase a product recommended in a blog.
Blogs are mostly commonly used as a point of reference for:
1. 1. Fashion Apparels
2. 2. Tech Gadgets
3. 3. Food Products
Commercial: Product Recall
- Fashion category commands highest recall rate.
- Followed by Camera, Handphones, and Computer.
What can a good blog do?
- Good blogs can have a lasting impression on readers.
- Good blogs can influence purchases directly or indirectly.
- Good blogs is a good point of reference in the 'Evaluation of Alternatives' process.
- Fashion, technology and food advertisers should capitalise on blogs.
Beatrice Tan's response:
- Readers would email her to enquire about the product details
- "blog post should consist a mixture of advertisement knowledge and real life experiences to maintain credibility and reduce occurrence of post-purchase dissonance."
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