Sample size: 30 youths (age 15 to 29 years old)
Results: Blogs are the second most useful and second most popular media when searching for product and service reviews.
Showing posts with label Methods. Show all posts
Showing posts with label Methods. Show all posts
Sunday, October 18, 2009
Research Methodology
1. Blogger – Interview with Beatrice Tan
2. Consumers/Youth
- Survey questionnaires to 150 youths
- Based on factors (7 Cs) proposed by Rayport and Jaworski
- Context, Content, Community, Commercial
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