Content: Composition of Blogs
Most important factors:
1. 1. Current Information
2. 2. Transparency and Accuracy
3. 3. Topic of Post
Least important factor:
1. Personal Similarities with the blogger
Frequency of checking blogs
47% respondents check every other day
20% respondents check daily
What youths really want in a blog are:
- Genuine and Personal opinions
- Prefer Substance over Style
- High readership on product review
- Ideal frequency for blog update is ‘Every Other Day’ to encourage higher readership.
Content: Presentation of Post/Content
Preferred presentation style:
- - Rich in both Visuals and Text
- - Rich in Visuals
- - Descriptive Text
An attractive blog consists:
- Visuals such as pictures and graphics accompanied by appropriate commentary
- Describe without controversial or argumentative judgments
- Mostly descriptive writing or narration.
Content: Typology of Bloggers
Readers most influenced by:
1. - Friends
2. - Established Bloggers
Blogs are influential when they are written by:
Friends – reading from someone you know, gives the blog post higher credibility and truthfulness
Established Bloggers - share interesting news and experience as well as provide exclusive product reviews and information on the latest trends.
No comments:
Post a Comment