Commercial: Purchasing impact of blogs
50% made short listed makes and models before attempting to read the blog
47% had a good recall on information provided from the blog.
50% of the respondents frequently purchase a product recommended in a blog.
Blogs are mostly commonly used as a point of reference for:
1. 1. Fashion Apparels
2. 2. Tech Gadgets
3. 3. Food Products
Commercial: Product Recall
- Fashion category commands highest recall rate.
- Followed by Camera, Handphones, and Computer.
What can a good blog do?
- Good blogs can have a lasting impression on readers.
- Good blogs can influence purchases directly or indirectly.
- Good blogs is a good point of reference in the 'Evaluation of Alternatives' process.
- Fashion, technology and food advertisers should capitalise on blogs.
Beatrice Tan's response:
- Readers would email her to enquire about the product details
- "blog post should consist a mixture of advertisement knowledge and real life experiences to maintain credibility and reduce occurrence of post-purchase dissonance."
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